Business - Kais Notes

What is Digital Nationalism?

November 17, 2019

Nationalism, according to Dictionary.com, is a strong belief that the interest of a country or a nation are of primary importance. When it comes to Digital Nationalism, and according to the “The Rising Threat of Digital Nationalism” article by WSJ, it can be defined as the set of rules and regulations a government or a country put in place to either control, monitor, or restrict the…

How Does Amazon Afford Free One-Day Shipping?

November 5, 2019

According to an article by Recode, Amazon started offering free one day shipping for many, if not most, of the products they sell on their website. This move allowed Amazon Prime members to buy products as low as a $1 and have them delivered to their homes the next day for free. Some might wonder how Amazon makes one-day delivery possible, and the reason for that…

Location-Based Mobile Advertising

November 5, 2019

There are many location-based features in mobile devices that can be used to target customer based on their location and proximity, these features are mostly available in ad servers like Google and Facebook. Below is a list of those features and how each can be used to target customers. 1- Geo-Social: This feature includes users sharing their own location on social media with their friends. A…

Advertising Profiles and Users Segmentation

October 30, 2019

An advertising profile is a collection of information and characteristic gathered about a person’s online presence, behavior, and activities. Big technology companies, such as Google and Facebook, collect and create these profiles in order to be used by advertisers to target customers based on certain characteristics. There are unlimited number of profiles that can be generated based on the different characteristics and interests of websites…

Online Ads and User Tracking

October 30, 2019

While many companies still rely on traditional advertising approaches, such as TV ads, Newspaper ads, and billboards, many more companies are moving towards digital and online advertising to capture and target audience in real-time and steer them towards their brands and products. There are many types of online advertising, such as Display Ads; which are graphical ads offered by many ad serving companies such as…