What is an “Ad Serving” service?

What is an “Ad Serving” service?

February 5, 2019
Ad Serving is an online service provided by a third-party digital marketing company that matches advertisers to publishers. The goal of this service is to serve ads from publishers, who wants and pay money to advertise, on websites that are looking to generate revenue from ads placements.  The goal of this service is to match the right ad with the right targeted customer. For example,…
Apple Watch Series 4 Will Save Lives!

Apple Watch Series 4 Will Save Lives!

January 27, 2019
When the Apple watch was first announced in September 2018, the first thing that got my attention beside the new redesign was the ECG feature that was released later in December 2018. I immediately thought about the people I know who have heart problems and might be able to leverage this watch for their benefits. The new Apple Watch Series 4 can detect and monitor…
Thoughts: Top Tech Companies and Data Privacy

Thoughts: Top Tech Companies and Data Privacy

January 26, 2019
This quick post talks about my thoughts around data privacy. Things might sound random, so bare with me while you read it. For many years I have used products and services from many top tech companies, such as Apple, Google, and Microsoft. But after using PC laptops for many years, and having data losses and broken laptops I have made the “expensive” decision to switch…
Goodbye “Home” button, Goodbye “Touch ID”

Goodbye “Home” button, Goodbye “Touch ID”

September 15, 2018
Apple just held a special event on September 12, 2018 where they announced the new iPhone XS, iPhone XS Max, iPhone XR, and Apple Watch Series 4. The new Apple Watch Series 4 was redesigned with the largest Apple Watch display yet. Advanced heart monitoring capabilities, such as ECG. Digital Crown with haptic feedback ...
Thoughts: Is Marketing an art or hard science?

Thoughts: Is Marketing an art or hard science?

September 12, 2018
When you first read the question you might think that the answer is pretty straight forward, Marketing is a science. There is a lot of data analysis involved when it comes to making the right decision and targeting the right customers. But if you do a quick research you might change your mind. Marketing is actually both, an art and a science. It is a…