mobile

Elements of Mobile Marketing Strategy

The main elements of Mobile Marketing Strategy are: Design and Usability, Traffic Funnels, Content, Advertising, Local Opportunities, and Social Media. Design and Usability Design and Usability go hand in hand when thinking about building an effective mobile strategy. Good Design alone is not enough, and a good usable app with no design is not good …

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What is Mobility, and how different it is from Mobile?

Mobility is defined as the convenience of having the information and its social aspect available on the go across different screen sizes and devices. Mobility is totally different that Mobile, and a lot of people mix them up. Think of Mobile as the hardware and the infrastructure, and Mobility as the context that makes everything works together. Businesses usually …

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