Generating Publicity
Generating publicity is a marketing strategy that uses different forms of communication to gain attention and generate awareness, from unpaid media sources, towards a company’s products or services without having…
Marketing
What is Brand Awareness?
What is Brand Awareness, and why it is important? Brand awareness is the degree of customer awareness of a certain brand and its related products or services. Others refer to…
Thoughts: Is Marketing an art or hard science?
When you first read the question you might think that the answer is pretty straight forward, Marketing is a science. There is a lot of data analysis involved when it…