Generating Publicity

Generating Publicity

Generating publicity is a marketing strategy that uses different forms of communication to gain attention and generate awareness, from unpaid media sources, towards a company‚Äôs products or services without having to buying space in a newspaper, ads online, or airtime on TV. One of the most common communication forms used to generate publicity is a Press Release, or PR for short. A Press Release is…

What is Brand Awareness?

What is Brand Awareness, and why it is important? Brand awareness is the degree of customer awareness of a certain brand and its related products or services. Others refer to brand awareness as the ability of customers to recognize or recall a brand. Creating a brand awareness is one of the most important steps in promoting a new company or a new product, and maintaining…
Thoughts: Is Marketing an art or hard science?

Thoughts: Is Marketing an art or hard science?

When you first read the question you might think that the answer is pretty straight forward, Marketing is a science. There is a lot of data analysis involved when it comes to making the right decision and targeting the right customers. But if you do a quick research you might change your mind. Marketing is actually both, an art and a science. It is a…