Thoughts: How Wells Fargo is Trying to Improve its Lost Image
In 2016, Wells Fargo Bank admitted that it created millions of bank accounts in the names of its customers without obtaining their permission. This has destroyed the trust between the bank and its loyal customers and diminished its reputation. After this big scandal, Wells Fargo started trying to revitalize its lost brand by refreshing old sources of brand equity and creating new ones as well.…