Month: March 2019

CRM, the never ending journey

CRM, or Customer Relationship Management, focuses on gathering and managing data that can potentially provide insights and information to provide a successful customer relationship. CRM can be considered a process, a lifecycle, or a journey with no end because it is always evolving and changing. The reason for that is that fact that company goals …

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Elements of Mobile Marketing Strategy

The main elements of Mobile Marketing Strategy are: Design and Usability, Traffic Funnels, Content, Advertising, Local Opportunities, and Social Media. Design and Usability Design and Usability go hand in hand when thinking about building an effective mobile strategy. Good Design alone is not enough, and a good usable app with no design is not good …

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What is an IP Address?

The IP address is a unique string of numbers used to identify each computer connected to the internet. You can think about it as your physical home address, where letters can be sent to you, or when you send a letter you have to put your address on it as the sender. The IP is …

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What is an SDK?

The Software Development Kit, or SDK, is a set of code files bundled together to provide additional features to mobile apps. Most, if not all, mobile developers use one or more SDK in their apps to do certain tasks. For example, photo editing SDK to add effects for a photo, networking SDK to make it …

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