CRM, the never ending journey

CRM, the never ending journey

CRM, or Customer Relationship Management, focuses on gathering and managing data that can potentially provide insights and information to provide a successful customer relationship. CRM can be considered a process, a lifecycle, or a journey with no end because it is always evolving and changing. The reason for that is that fact that company goals might change, people’s behaviors might change, technology is constantly changing,…
Elements of Mobile Marketing Strategy

Elements of Mobile Marketing Strategy

The main elements of Mobile Marketing Strategy are: Design and Usability, Traffic Funnels, Content, Advertising, Local Opportunities, and Social Media. Design and Usability Design and Usability go hand in hand when thinking about building an effective mobile strategy. Good Design alone is not enough, and a good usable app with no design is not good either.   Design, or the User Interface (UI), is associated with…
How Does Facebook Get Your Private Data?

How Does Facebook Get Your Private Data?

Facebook receives information about millions of app users from all over the world, those with and without Facebook accounts, and then use their information to display ads to them on Facebook. App Developers may add the Facebook SDK to their apps for one, or more, of the following reasons based on the official guide of Facebook SDK (https://developers.facebook.com/docs/ios/): Analytics and Graph API: to provide insights about…
What is an IP Address?

What is an IP Address?

The IP address is a unique string of numbers used to identify each computer connected to the internet. You can think about it as your physical home address, where letters can be sent to you, or when you send a letter you have to put your address on it as the sender. The IP is used when your computer communicates through the internet back and…
What is an SDK?

What is an SDK?

The Software Development Kit, or SDK, is a set of code files bundled together to provide additional features to mobile apps. Most, if not all, mobile developers use one or more SDK in their apps to do certain tasks. For example, photo editing SDK to add effects for a photo, networking SDK to make it easier to communicate with a server/backend system, or analytics SDK…