Location-Based Mobile Advertising

Location-Based Mobile Advertising

There are many location-based features in mobile devices that can be used to target customer based on their location and proximity, these features are mostly available in ad servers like Google and Facebook. Below is a list of those features and how each can be used to target customers. 1- Geo-Social:┬áThis feature includes users sharing their own location on social media with their friends. A…
The Mobile Payment Marketplace

The Mobile Payment Marketplace

Mobile Payments referred to as any form of money transfer that happens between two parties using a smartphone, tablet, or a smart watch. Many banks and credit card companies as well as other financial and technological companies have implemented the mobile payments technology into their mobile applications and mobile operating systems to provide their customers with the flexibility of sending and receiving money, buy merchandise,…
Elements of Mobile Marketing Strategy

Elements of Mobile Marketing Strategy

The main elements of Mobile Marketing Strategy are: Design and Usability, Traffic Funnels, Content, Advertising, Local Opportunities, and Social Media. Design and Usability Design and Usability go hand in hand when thinking about building an effective mobile strategy. Good Design alone is not enough, and a good usable app with no design is not good either.   Design, or the User Interface (UI), is associated with…
What is Mobility, and how different it is from Mobile?

What is Mobility, and how different it is from Mobile?

Mobility is defined as the convenience of having the information and its social aspect available on the go across different screen sizes and devices. Mobility is totally different that Mobile, and a lot of people mix them up. Think of Mobile as the hardware and the infrastructure, and Mobility as the context that makes everything works together. Businesses usually think about Mobile and ignore mobility. For example, they will…