Business - Kais Notes

Advertising Profiles and Users Segmentation

October 30, 2019

An advertising profile is a collection of information and characteristic gathered about a person’s online presence, behavior, and activities. Big technology companies, such as Google and Facebook, collect and create these profiles in order to be used by advertisers to target customers based on certain characteristics. There are unlimited number of profiles that can be generated based on the different characteristics and interests of websites…

Online Ads and User Tracking

October 30, 2019

While many companies still rely on traditional advertising approaches, such as TV ads, Newspaper ads, and billboards, many more companies are moving towards digital and online advertising to capture and target audience in real-time and steer them towards their brands and products. There are many types of online advertising, such as Display Ads; which are graphical ads offered by many ad serving companies such as…

How Does Facebook Get Your Private Data?

March 13, 2019

Facebook receives information about millions of app users from all over the world, those with and without Facebook accounts, and then use their information to display ads to them on Facebook. App Developers may add the Facebook SDK to their apps for one, or more, of the following reasons based on the official guide of Facebook SDK (https://developers.facebook.com/docs/ios/): Analytics and Graph API: to provide insights about…

Audience Development and Target Audience

February 20, 2019

Audience development is the process of attracting diverse people, with a variety of interests, and creating loyal followers towards a certain brand content. The main goal of audience development is for the brand to reach as many potential customers as possible without promotions or ads, but rather with engaging and relevant content. In other words, Audience development’s goal is to attract people to the brand…

Obtaining Marketing Content

February 18, 2019

Marketing teams can obtain marketing content by either creating, curating, or purchasing it, and to each of which its own advantages and disadvantages. Creating the content from scratch requires marketers to write high quality content that is relevant to the brand or the company, then this new content needs to be proof-read by content experts to verify that it is free from spelling or grammatical…