What is Brand Awareness?
What is Brand Awareness, and why it is important? Brand awareness is the degree of customer awareness of a certain brand and its related products or services. Others refer to…
February 2019
Amazon Alexa vs. Echo
Two names for one thing, thats how many people understand the difference between Amazon’s Alexa and Echo. In this brief article I will explain the difference between the two. According…
What is an “Ad Serving” service?
Ad Serving is an online service provided by a third-party digital marketing company that matches advertisers to publishers. The goal of this service is to serve ads from publishers, who…