Favorite Mac Apps

Favorite Mac Apps

February 24, 2019
Alfred Alfred is an app that uses keyboard shortcuts to launch apps, perform tasks, searches your Mac for files, or even searches the web. I love this app for many reasons, but mostly I like the system shortcuts it offers, like putting the mac to sleep, start the screensaver, logout, empty trash ... etc. Alfred is a free app, but it offers other advanced features…
Audience Development and Target Audience

Audience Development and Target Audience

February 20, 2019
Audience development is the process of attracting diverse people, with a variety of interests, and creating loyal followers towards a certain brand content. The main goal of audience development is for the brand to reach as many potential customers as possible without promotions or ads, but rather with engaging and relevant content. In other words, Audience development’s goal is to attract people to the brand…
Obtaining Marketing Content

Obtaining Marketing Content

February 18, 2019
Marketing teams can obtain marketing content by either creating, curating, or purchasing it, and to each of which its own advantages and disadvantages.  Creating the content from scratch requires marketers to write high quality content that is relevant to the brand or the company, then this new content needs to be proof-read by content experts to verify that it is free from spelling or grammatical…
What is Integrated Marketing Communications?

What is Integrated Marketing Communications?

February 18, 2019
Integrated Marketing Communications, or IMC, is a set of coordinated and linked marketing communication methods, techniques, and tools that work by reinforcing each other to always provide a strong, clear, consistent, and persuasive brand message. IMC is important to marketers and advertisers since every customer has their own preferred form of communication, and there no single form that is sufficient enough to reach all market…
Generating Publicity

Generating Publicity

February 18, 2019
Generating publicity is a marketing strategy that uses different forms of communication to gain attention and generate awareness, from unpaid media sources, towards a company’s products or services without having to buying space in a newspaper, ads online, or airtime on TV. One of the most common communication forms used to generate publicity is a Press Release, or PR for short. A Press Release is…