My personal blog about tech and mobile
Integrated Marketing Communications, or IMC, is a set of coordinated and linked marketing communication methods, techniques, and tools that work by reinforcing each other to always provide a strong, clear, consistent, and persuasive brand message. IMC is important to marketers and advertisers since every customer has their own preferred form of communication, and there no … Read more
Generating publicity is a marketing strategy that uses different forms of communication to gain attention and generate awareness, from unpaid media sources, towards a company’s products or services without having to buying space in a newspaper, ads online, or airtime on TV. One of the most common communication forms used to generate publicity is a … Read more
What is Brand Awareness, and why it is important? Brand awareness is the degree of customer awareness of a certain brand and its related products or services. Others refer to brand awareness as the ability of customers to recognize or recall a brand. Creating a brand awareness is one of the most important steps in … Read more
Two names for one thing, thats how many people understand the difference between Amazon’s Alexa and Echo. In this brief article I will explain the difference between the two. According to Amazon’s Echo website, https://www.amazon.com/all-new-amazon-echo-speaker-with-wifi-alexa-dark-charcoal/dp/B06XCM9LJ4, Echo is a hands-free smart speaker that enables the users to control it with their voice. While Amazon Alexa is a … Read more
Ad Serving is an online service provided by a third-party digital marketing company that matches advertisers to publishers. The goal of this service is to serve ads from publishers, who wants and pay money to advertise, on websites that are looking to generate revenue from ads placements. The goal of this service is to match … Read more
When the Apple watch was first announced in September 2018, the first thing that got my attention beside the new redesign was the ECG feature that was released later in December 2018. I immediately thought about the people I know who have heart problems and might be able to leverage this watch for their benefits. … Read more
This quick post talks about my thoughts around data privacy. Things might sound random, so bare with me while you read it. For many years I have used products and services from many top tech companies, such as Apple, Google, and Microsoft. But after using PC laptops for many years, and having data losses and … Read more