What is Integrated Marketing Communications?

Integrated Marketing Communications, or IMC, is a set of coordinated and linked marketing communication methods, techniques, and tools that work by reinforcing each other to always provide a strong, clear, consistent, and persuasive brand message. IMC is important to marketers and advertisers since every customer has their own preferred form of communication, and there no …

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Generating Publicity

Generating publicity is a marketing strategy that uses different forms of communication to gain attention and generate awareness, from unpaid media sources, towards a company’s products or services without having to buying space in a newspaper, ads online, or airtime on TV. One of the most common communication forms used to generate publicity is a …

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Amazon Alexa vs. Echo

Two names for one thing, thats how many people understand the difference between Amazon’s Alexa and Echo. In this brief article I will explain the difference between the two. According to Amazon’s Echo website,, Echo is a hands-free smart speaker that enables the users to control it with their voice. While Amazon Alexa is a …

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