How to Get Started with AdMob for iOS; Tips and Best Practices

How to Get Started with AdMob for iOS; Tips and Best Practices

October 9, 2020
Before We Get Started AdMob is an advertisement platform made by Google as an extension of AdSense to allow app developers to make earnings with easy to implement in-app ads. In this post, I will go over how to add ads to your iOS app, type of ads you can implement, and some best practices that I've came across while adding ads to my apps.…
Location-Based Mobile Advertising

Location-Based Mobile Advertising

November 5, 2019
There are many location-based features in mobile devices that can be used to target customer based on their location and proximity, these features are mostly available in ad servers like Google and Facebook. Below is a list of those features and how each can be used to target customers. 1- Geo-Social: This feature includes users sharing their own location on social media with their friends. A…
Advertising Profiles and Users Segmentation

Advertising Profiles and Users Segmentation

October 30, 2019
An advertising profile is a collection of information and characteristic gathered about a person’s online presence, behavior, and activities. Big technology companies, such as Google and Facebook, collect and create these profiles in order to be used by advertisers to target customers based on certain characteristics. There are unlimited number of profiles that can be generated based on the different characteristics and interests of websites…