The Mobile Payment Marketplace

The Mobile Payment Marketplace

October 14, 2019
Mobile Payments referred to as any form of money transfer that happens between two parties using a smartphone, tablet, or a smart watch. Many banks and credit card companies as well as other financial and technological companies have implemented the mobile payments technology into their mobile applications and mobile operating systems to provide their customers with the flexibility of sending and receiving money, buy merchandise,…
The Uberization of E-Commerce

The Uberization of E-Commerce

September 20, 2019
Most of us have used Uber, Lyft, or any other car ride sharing service in the past, or even food or grocery delivery services, and we took the service that we received for granted without thinking about how that happened or when did it this “digital disruption” start. Almost everything nowadays is being serviced to us in an “uber” way, many restaurants, grocery stores, and…
Elements of Mobile Marketing Strategy

Elements of Mobile Marketing Strategy

March 13, 2019
The main elements of Mobile Marketing Strategy are: Design and Usability, Traffic Funnels, Content, Advertising, Local Opportunities, and Social Media. Design and Usability Design and Usability go hand in hand when thinking about building an effective mobile strategy. Good Design alone is not enough, and a good usable app with no design is not good either.   Design, or the User Interface (UI), is associated with…
How Does Facebook Get Your Private Data?

How Does Facebook Get Your Private Data?

March 13, 2019
Facebook receives information about millions of app users from all over the world, those with and without Facebook accounts, and then use their information to display ads to them on Facebook. App Developers may add the Facebook SDK to their apps for one, or more, of the following reasons based on the official guide of Facebook SDK (https://developers.facebook.com/docs/ios/): Analytics and Graph API: to provide insights about…
Audience Development and Target Audience

Audience Development and Target Audience

February 20, 2019
Audience development is the process of attracting diverse people, with a variety of interests, and creating loyal followers towards a certain brand content. The main goal of audience development is for the brand to reach as many potential customers as possible without promotions or ads, but rather with engaging and relevant content. In other words, Audience development’s goal is to attract people to the brand…