Business

What is Integrated Marketing Communications?

Integrated Marketing Communications, or IMC, is a set of coordinated and linked marketing communication methods, techniques, and tools that work by reinforcing each other to always provide a strong, clear, consistent, and persuasive brand message. IMC is important to marketers and advertisers since every customer has their own preferred form of communication, and there no …

What is Integrated Marketing Communications? Read More »

Generating Publicity

Generating publicity is a marketing strategy that uses different forms of communication to gain attention and generate awareness, from unpaid media sources, towards a company’s products or services without having to buying space in a newspaper, ads online, or airtime on TV. One of the most common communication forms used to generate publicity is a …

Generating Publicity Read More »

Thoughts: How Wells Fargo is Trying to Improve its Lost Image

In 2016, Wells Fargo Bank admitted that it created millions of bank accounts in the names of its customers without obtaining their permission. This has destroyed the trust between the bank and its loyal customers and diminished its reputation. After this big scandal, Wells Fargo started trying to revitalize its lost brand by refreshing old …

Thoughts: How Wells Fargo is Trying to Improve its Lost Image Read More »