Business

Integrated Marketing Communications, or IMC, is a set of coordinated and linked marketing communication methods, techniques, and tools that work by reinforcing each other to always provide a strong, clear, consistent, and persuasive brand message. IMC is important to marketers and advertisers since every customer has their own preferred form of communication, and there no single form that is sufficient enough to reach all market…

Generating publicity is a marketing strategy that uses different forms of communication to gain attention and generate awareness, from unpaid media sources, towards a company’s products or services without having to buying space in a newspaper, ads online, or airtime on TV. One of the most common communication forms used to generate publicity is a Press Release, or PR for short. A Press Release is…

What is Brand Awareness, and why it is important? Brand awareness is the degree of customer awareness of a certain brand and its related products or services. Others refer to brand awareness as the ability of customers to recognize or recall a brand. Creating a brand awareness is one of the most important steps in promoting a new company or a new product, and maintaining…