How to Build an E-Commerce Website?

How to Build an E-Commerce Website?

There are multiple factors to be considered when a company, or an individual, wants to build an e-commerce presence on the Internet. Below I will discuss, in simple technical terms, what is needed today to build an e-commerce presence. In my opinion, the most important factor to consider before looking at anything else is the who are your customers, and how many potential customers your…
CRM, the never ending journey

CRM, the never ending journey

CRM, or Customer Relationship Management, focuses on gathering and managing data that can potentially provide insights and information to provide a successful customer relationship. CRM can be considered a process, a lifecycle, or a journey with no end because it is always evolving and changing. The reason for that is that fact that company goals might change, people’s behaviors might change, technology is constantly changing,…
Favorite Mac Apps

Favorite Mac Apps

Alfred Alfred is an app that uses keyboard shortcuts to launch apps, perform tasks, searches your Mac for files, or even searches the web. I love this app for many reasons, but mostly I like the system shortcuts it offers, like putting the mac to sleep, start the screensaver, logout, empty trash ... etc. Alfred is a free app, but it offers other advanced features…
Amazon Alexa vs. Echo

Amazon Alexa vs. Echo

Two names for one thing, thats how many people understand the difference between Amazon's Alexa and Echo. In this brief article I will explain the difference between the two. According to Amazon’s Echo website, https://www.amazon.com/all-new-amazon-echo-speaker-with-wifi-alexa-dark-charcoal/dp/B06XCM9LJ4, Echo is a hands-free smart speaker that enables the users to control it with their voice. While Amazon Alexa is a smart voice service that can translate voice commands to text,…
What is an “Ad Serving” service?

What is an “Ad Serving” service?

Ad Serving is an online service provided by a third-party digital marketing company that matches advertisers to publishers. The goal of this service is to serve ads from publishers, who wants and pay money to advertise, on websites that are looking to generate revenue from ads placements.  The goal of this service is to match the right ad with the right targeted customer. For example,…