Obtaining Marketing Content

Obtaining Marketing Content

February 18, 2019
Marketing teams can obtain marketing content by either creating, curating, or purchasing it, and to each of which its own advantages and disadvantages.  Creating the content from scratch requires marketers to write high quality content that is relevant to the brand or the company, then this new content needs to be proof-read by content experts to verify that it is free from spelling or grammatical…
What is Integrated Marketing Communications?

What is Integrated Marketing Communications?

February 18, 2019
Integrated Marketing Communications, or IMC, is a set of coordinated and linked marketing communication methods, techniques, and tools that work by reinforcing each other to always provide a strong, clear, consistent, and persuasive brand message. IMC is important to marketers and advertisers since every customer has their own preferred form of communication, and there no single form that is sufficient enough to reach all market…
Generating Publicity

Generating Publicity

February 18, 2019
Generating publicity is a marketing strategy that uses different forms of communication to gain attention and generate awareness, from unpaid media sources, towards a company’s products or services without having to buying space in a newspaper, ads online, or airtime on TV. One of the most common communication forms used to generate publicity is a Press Release, or PR for short. A Press Release is…

What is Brand Awareness?

February 10, 2019
What is Brand Awareness, and why it is important? Brand awareness is the degree of customer awareness of a certain brand and its related products or services. Others refer to brand awareness as the ability of customers to recognize or recall a brand. Creating a brand awareness is one of the most important steps in promoting a new company or a new product, and maintaining…
Amazon Alexa vs. Echo

Amazon Alexa vs. Echo

February 8, 2019
Two names for one thing, thats how many people understand the difference between Amazon's Alexa and Echo. In this brief article I will explain the difference between the two. According to Amazon’s Echo website, https://www.amazon.com/all-new-amazon-echo-speaker-with-wifi-alexa-dark-charcoal/dp/B06XCM9LJ4, Echo is a hands-free smart speaker that enables the users to control it with their voice. While Amazon Alexa is a smart voice service that can translate voice commands to text,…