What is an IP Address?

What is an IP Address?

The IP address is a unique string of numbers used to identify each computer connected to the internet. You can think about it as your physical home address, where letters can be sent to you, or when you send a letter you have to put your address on it as the sender. The IP is used when your computer communicates through the internet back and…
What is an SDK?

What is an SDK?

The Software Development Kit, or SDK, is a set of code files bundled together to provide additional features to mobile apps. Most, if not all, mobile developers use one or more SDK in their apps to do certain tasks. For example, photo editing SDK to add effects for a photo, networking SDK to make it easier to communicate with a server/backend system, or analytics SDK…
Favorite Mac Apps

Favorite Mac Apps

Alfred Alfred is an app that uses keyboard shortcuts to launch apps, perform tasks, searches your Mac for files, or even searches the web. I love this app for many reasons, but mostly I like the system shortcuts it offers, like putting the mac to sleep, start the screensaver, logout, empty trash ... etc. Alfred is a free app, but it offers other advanced features…
Audience Development and Target Audience

Audience Development and Target Audience

Audience development is the process of attracting diverse people, with a variety of interests, and creating loyal followers towards a certain brand content. The main goal of audience development is for the brand to reach as many potential customers as possible without promotions or ads, but rather with engaging and relevant content. In other words, Audience development’s goal is to attract people to the brand…
Obtaining Marketing Content

Obtaining Marketing Content

Marketing teams can obtain marketing content by either creating, curating, or purchasing it, and to each of which its own advantages and disadvantages.  Creating the content from scratch requires marketers to write high quality content that is relevant to the brand or the company, then this new content needs to be proof-read by content experts to verify that it is free from spelling or grammatical…