Thoughts: Google’s Rebranding to Alphabet
In August of 2015, Google’s CEO Larry Page announced to the public that Google is no longer Google anymore, and it will be rebranded to Alphabet. The shocking announcement was very confusing on customers, investors, and the media, but both Google’s stocks, GOOGL and GOOG, gained about 5% in the after-hours trading sessions. With the new structure, Alphabet, a brand with no direct products, has…