My personal blog about tech and mobile
An advertising profile is a collection of information and characteristic gathered about a person’s online presence, behavior, and activities. Big technology companies, such as Google and Facebook, collect and create these profiles in order to be used by advertisers to target customers based on certain characteristics. There are unlimited number of profiles that can be … Read more
While many companies still rely on traditional advertising approaches, such as TV ads, Newspaper ads, and billboards, many more companies are moving towards digital and online advertising to capture and target audience in real-time and steer them towards their brands and products. There are many types of online advertising, such as Display Ads; which are … Read more
Facebook receives information about millions of app users from all over the world, those with and without Facebook accounts, and then use their information to display ads to them on Facebook. App Developers may add the Facebook SDK to their apps for one, or more, of the following reasons based on the official guide of … Read more
Audience development is the process of attracting diverse people, with a variety of interests, and creating loyal followers towards a certain brand content. The main goal of audience development is for the brand to reach as many potential customers as possible without promotions or ads, but rather with engaging and relevant content. In other words, … Read more
Marketing teams can obtain marketing content by either creating, curating, or purchasing it, and to each of which its own advantages and disadvantages. Creating the content from scratch requires marketers to write high quality content that is relevant to the brand or the company, then this new content needs to be proof-read by content experts … Read more
Integrated Marketing Communications, or IMC, is a set of coordinated and linked marketing communication methods, techniques, and tools that work by reinforcing each other to always provide a strong, clear, consistent, and persuasive brand message. IMC is important to marketers and advertisers since every customer has their own preferred form of communication, and there no … Read more
Generating publicity is a marketing strategy that uses different forms of communication to gain attention and generate awareness, from unpaid media sources, towards a company’s products or services without having to buying space in a newspaper, ads online, or airtime on TV. One of the most common communication forms used to generate publicity is a … Read more