Location-Based Mobile Advertising
There are many location-based features in mobile devices that can be used to target customer based on their location and proximity, these features are mostly available in ad servers like…
mobile
The Mobile Payment Marketplace
Mobile Payments referred to as any form of money transfer that happens between two parties using a smartphone, tablet, or a smart watch. Many banks and credit card companies as…
Elements of Mobile Marketing Strategy
The main elements of Mobile Marketing Strategy are: Design and Usability, Traffic Funnels, Content, Advertising, Local Opportunities, and Social Media. Design and Usability Design and Usability go hand in hand…
What is Mobility, and how different it is from Mobile?
Mobility is defined as the convenience of having the information and its social aspect available on the go across different screen sizes and devices. Mobility is totally different that Mobile,…