Thoughts: Is Marketing an art or hard science?

Thoughts: Is Marketing an art or hard science?

September 12, 2018
When you first read the question you might think that the answer is pretty straight forward, Marketing is a science. There is a lot of data analysis involved when it comes to making the right decision and targeting the right customers. But if you do a quick research you might change your mind. Marketing is actually both, an art and a science. It is a…
Thoughts: How Wells Fargo is Trying to Improve its Lost Image

Thoughts: How Wells Fargo is Trying to Improve its Lost Image

August 13, 2018
In 2016, Wells Fargo Bank admitted that it created millions of bank accounts in the names of its customers without obtaining their permission. This has destroyed the trust between the bank and its loyal customers and diminished its reputation. After this big scandal, Wells Fargo started trying to revitalize its lost brand by refreshing old sources of brand equity and creating new ones as well.…
Thoughts: Google’s Rebranding to Alphabet

Thoughts: Google’s Rebranding to Alphabet

July 27, 2018
In August of 2015, Google’s CEO Larry Page announced to the public that Google is no longer Google anymore, and it will be rebranded to Alphabet. The shocking announcement was very confusing on customers, investors, and the media, but both Google’s stocks, GOOGL and GOOG, gained about 5% in the after-hours trading sessions. With the new structure, Alphabet, a brand with no direct products, has…