Business

What is Brand Awareness?

What is Brand Awareness, and why it is important? Brand awareness is the degree of customer awareness of a certain brand and its related products or services. Others refer to brand awareness as the ability of customers to recognize or recall a brand. Creating a brand awareness is one of the most important steps in …

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What is an “Ad Serving” service?

Ad Serving is an online service provided by a third-party digital marketing company that matches advertisers to publishers. The goal of this service is to serve ads from publishers, who wants and pay money to advertise, on websites that are looking to generate revenue from ads placements.  The goal of this service is to match …

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Thoughts: How Wells Fargo is Trying to Improve its Lost Image

In 2016, Wells Fargo Bank admitted that it created millions of bank accounts in the names of its customers without obtaining their permission. This has destroyed the trust between the bank and its loyal customers and diminished its reputation. After this big scandal, Wells Fargo started trying to revitalize its lost brand by refreshing old …

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