Favorite Mac Apps
Alfred Alfred is an app that uses keyboard shortcuts to launch apps, perform tasks, searches your Mac for files, or even searches the web. I love this app for many…
February 2019
Audience Development and Target Audience
Audience development is the process of attracting diverse people, with a variety of interests, and creating loyal followers towards a certain brand content. The main goal of audience development is…
Obtaining Marketing Content
Marketing teams can obtain marketing content by either creating, curating, or purchasing it, and to each of which its own advantages and disadvantages. Creating the content from scratch requires marketers…
What is Integrated Marketing Communications?
Integrated Marketing Communications, or IMC, is a set of coordinated and linked marketing communication methods, techniques, and tools that work by reinforcing each other to always provide a strong, clear,…
Generating Publicity
Generating publicity is a marketing strategy that uses different forms of communication to gain attention and generate awareness, from unpaid media sources, towards a company’s products or services without having…