October 2019 - Kais Notes

Advertising Profiles and Users Segmentation

October 30, 2019

An advertising profile is a collection of information and characteristic gathered about a person’s online presence, behavior, and activities. Big technology companies, such as Google and Facebook, collect and create these profiles in order to be used by advertisers to target customers based on certain characteristics. There are unlimited number of profiles that can be generated based on the different characteristics and interests of websites…

Online Ads and User Tracking

October 30, 2019

While many companies still rely on traditional advertising approaches, such as TV ads, Newspaper ads, and billboards, many more companies are moving towards digital and online advertising to capture and target audience in real-time and steer them towards their brands and products. There are many types of online advertising, such as Display Ads; which are graphical ads offered by many ad serving companies such as…

What is a Minimum Viable Product (MVP)

October 26, 2019

When you decide to create a new product, whether it is a new website or a mobile app, you should consider defining a minimum set of features that you can launch the product with and that will deliver value to your customers, and this set is refer to it as the Minimum Viable Product (MVP). In other words, the MVP should include the smallest possible…

The Mobile Payment Marketplace

October 14, 2019

Mobile Payments referred to as any form of money transfer that happens between two parties using a smartphone, tablet, or a smart watch. Many banks and credit card companies as well as other financial and technological companies have implemented the mobile payments technology into their mobile applications and mobile operating systems to provide their customers with the flexibility of sending and receiving money, buy merchandise,…

Apple Pay vs. Google & Samsung Pay

October 14, 2019

Apple Pay, which was announced at the iPhone 6 event in September of 2014, gives Apple users the ability to pay for products and services with a tap of their phones or watches using the credit or debit cards stored in their account. This service is available today for Apple users on iPhone, iPad, Apple Watch, and MacBook computers in about 41 countries worldwide. Users…