Steve Jobs Introducing the iPad

What To Do With An Old iPad And How To Make It Run Faster?

If you have an older iPad that is just sitting in your drawer collecting dust, you can probably still use it for a thing or two. I found my old iPad Mini (original iPad Mini) that stopped receiving iOS update as of iOS 9.3.5, and I wasn't sure what to do with it. I looked at the trade-in value and it was about $20, which…
Location-Based Mobile Advertising

Location-Based Mobile Advertising

There are many location-based features in mobile devices that can be used to target customer based on their location and proximity, these features are mostly available in ad servers like Google and Facebook. Below is a list of those features and how each can be used to target customers. 1- Geo-Social: This feature includes users sharing their own location on social media with their friends. A…
What’s New in CarPlay in iOS13

What’s New in CarPlay in iOS13

In iOS 13 CarPlay dashboard has been redesigned for the first time in a while with a fresh home screen with rounded corners, new table views, and new status bar. The default page will have an all new view to give users a single view to view maps, control music, and see Siri suggestions. One of the features with the new CarPlay update is the…
What is New in iOS 13 — In Depth Review

What is New in iOS 13 — In Depth Review

Apple just announced iOS 13 at their WWDC conference in San Jose, CA. The newest release of iOS has many new features and improvements, such as faster app launches, faster Face ID unlock, smaller app downloads, and smaller app updates. But probably the most important of them all is the new dark mode. Also, Apple decided finally to pay special attention to the iPad by…
Elements of Mobile Marketing Strategy

Elements of Mobile Marketing Strategy

The main elements of Mobile Marketing Strategy are: Design and Usability, Traffic Funnels, Content, Advertising, Local Opportunities, and Social Media. Design and Usability Design and Usability go hand in hand when thinking about building an effective mobile strategy. Good Design alone is not enough, and a good usable app with no design is not good either.   Design, or the User Interface (UI), is associated with…