Location-Based Mobile Advertising
There are many location-based features in mobile devices that can be used to target customer based on their location and proximity, these features are mostly available in ad servers like…
Marketing
Elements of Mobile Marketing Strategy
The main elements of Mobile Marketing Strategy are: Design and Usability, Traffic Funnels, Content, Advertising, Local Opportunities, and Social Media. Design and Usability Design and Usability go hand in hand…
Audience Development and Target Audience
Audience development is the process of attracting diverse people, with a variety of interests, and creating loyal followers towards a certain brand content. The main goal of audience development is…
Obtaining Marketing Content
Marketing teams can obtain marketing content by either creating, curating, or purchasing it, and to each of which its own advantages and disadvantages. Creating the content from scratch requires marketers…
What is Integrated Marketing Communications?
Integrated Marketing Communications, or IMC, is a set of coordinated and linked marketing communication methods, techniques, and tools that work by reinforcing each other to always provide a strong, clear,…