Advertising Profiles and Users Segmentation

Advertising Profiles and Users Segmentation

An advertising profile is a collection of information and characteristic gathered about a person’s online presence, behavior, and activities. Big technology companies, such as Google and Facebook, collect and create these profiles in order to be used by advertisers to target customers based on certain characteristics. There are unlimited number of profiles that can be …

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Online Ads and User Tracking

Online Ads and User Tracking

While many companies still rely on traditional advertising approaches, such as TV ads, Newspaper ads, and billboards, many more companies are moving towards digital and online advertising to capture and target audience in real-time and steer them towards their brands and products. There are many types of online advertising, such as Display Ads; which are …

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The Mobile Payment Marketplace

The Mobile Payment Marketplace

Mobile Payments referred to as any form of money transfer that happens between two parties using a smartphone, tablet, or a smart watch. Many banks and credit card companies as well as other financial and technological companies have implemented the mobile payments technology into their mobile applications and mobile operating systems to provide their customers …

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Apple Pay VS. Google & Samsung Pay

Apple Pay vs. Google & Samsung Pay

Apple Pay, which was announced at the iPhone 6 event in September of 2014, gives Apple users the ability to pay for products and services with a tap of their phones or watches using the credit or debit cards stored in their account. This service is available today for Apple users on iPhone, iPad, Apple …

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